Review of [ICO] ARROUND


ARROUND is a platform of augmented reality, through which new opportunities for advertising are created, working with the use of block technology. Ordinary users will be able to interact with the augmented reality elements (hereinafter AR) via the mobile application. In addition to users, the ARROUND platform will be able to unite within its ecosystem brands, advertisers, advertising agencies and developers of AR technologies. The movement towards the development of VR and AR technologies today is one of the more promising, as evidenced by the huge number of companies that work in this industry. This is also said and the capitalization of these companies.

What problems does this platform solve? The problem for advertisers is the oversaturation of the advertising market in the real world, which leads to a decrease in the effectiveness of advertising campaigns, and the growth of financial costs for it. ARROUND creates a new space for advertising, where it will have a targeted focus, and will require much less costs. Also, this platform solves the problem of AR technology not being required. On its basis, there will be interaction of advertisers and AR developers, which will stimulate the latter to develop new technologies.


ARROUND ICO

The ICO (Initial Coin Offering) is a public regulation-free fundraising event from the government by selling new utility coins. The purpose of this fundraising is to find a source of funds to develop a related project so that it can stand fully and can start marketing the product.

ARROUND ICO sells ARR Tokens which are Ethereum ERC20-based tokens which are vital currencies that fuel the business model of the ARROUND platform. ARR Tokens are sold at a normal price of 0.035 USD excluding bonuses. The ICO program will take place on 15 September 2018 until 15 November 2018. You can buy ARR Tokens using BTC, ETH, LTC, BCH, and DASH. The minimum target of the ICO from ARROUND is that 5 million USD has been reached in just 12 minutes when the ICO is opened. While the hard cap or maximum target is 30 million USD.

For those of you who want to get more complete information and want to contribute to the AROUND ICO, please visit the official website at https://arround.io/


Token Sales Detail:

Token Sale Date: ICO: Starts: 15th September 2018. Ends: 15th November 2018.
Token: ARR
Price: 1 ARR = 0,035 USD
Bounty: Available
MVP/Prototype: Available
Platform: Ethereum
Accepting: ETH, BTC, LTC, BCH, Dash
Soft cap: 5,000,000 USD

Hard cap: 30,000,000 USD
Unique ARROUND function for the public

Token distribution




To make the ARROUND platform unique and also more special than other platforms, ARROUND consists of several key elements that are all connected to blockchain. Among them are AR Map, AR Adnet, AR Store and AR Social.

One of the functions that I like is when hunting discounts at a store or at a mall that is listed as AR Store at ARROUND. We can search and be directed to certain products that are being sold at discounted prices. Only with an Android smartphone or iphone with a front camera that still works normally, we can enjoy animation like in the real world. 

Working with several large companies in the world, I am pretty sure that ARROUND will be ready to serve users in providing great innovation to the public. Some large companies that will work with ARROUND are Unilever, SCANIA and Campari.



ARROUND: AR technology as a unique marketing medium

ARROUND is an AR (Augmented Reality) platform that implements blockchain technology that can be used by everyone in social activities including marketing. Advertisers will get new experiences to be able to attract customers through retail stores by utilizing big data and campaigns that are targeted to be the first in history. This combination will create a strong, interrelated ecosystem that has the potential to become a new trendsetter in the marketing world. 

Blockchain is a viral technology in the last two years until now. The workings of blockchain technology are like publicly distributed ledgers where data stored on blockchain storage will be accessible to anyone who is allowed. The data stored on blockchain is immune, meaning that no party can change the data secretly hidden so that its security is maintained.

ARROUND is also trying to introduce AR technology, which is currently still many people who have not tried AR technology. This of course will affect the working spirit of application developers oriented to AR technology. With this AR technology, we can feel the real blend between the real world and the 2D and 3D digital worlds only through our smartphones.


Roadmap

2016
The initial idea was to create a communication platform based on augmented reality
Optimization of project business concepts
Presentation of ideas and feedback

2017
Project technical specifications
The first major partner, 36.6, runs the largest pharmaceutical network in Russia
Investment into MVP development

2018
Launch the mobile application for iOS and Android
Launch the first campaign with partners, 36.6 and the Atrium shopping center
Release alpha version, seed platforms with content and open doors for targeted users

2019
Port ARROUND to ODG Augmented Reality Glasses and Microsoft HoloLens
Launch advertising campaigns with major pharmaceutical chains throughout Europe
Involve the advertising agency on the platform
Develop self-service modules for advertising agencies to build their own AR content

2020
The first auction on the secondary market for the sale of advertising space on the platform
The launch of the SDK attracts third-party developers to the platform
Expansion to new markets: China, Japan, Korea, Europe
The launch of pilot projects with partners in the US

Partnership

ARROUND works with major brands such as Unilever, Scania and Campari to launch AR marketing campaigns. We also work with 36.6, a pharmaceutical network with more than 2,000 physical points, to commercialize navigation products in our store.



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